Posts
-
Modern Finance Leadership: Behaviour change is the real finance challenge now.
Cost-cutting may have eased, but modern finance leadership now faces a deeper challenge: shaping behaviour, trust and control in fast-moving European organisations. Over the past year, I have found myself thinking more deliberately about what modern finance leadership really requires, because although the headlines are calmer than they were during the crisis years, the underlying…
-
What the Super Bowl Ads Tell Me About Where AI Branding Is Heading
Every year, Super Bowl ads attract outsized attention — not just because of their creativity, but because of what they reveal about how marketing decisions are made at the highest level. But before I go on any further, let me be plain — I am not an American Football fan (you all know rugby has my…
-
When a Nation Sings, a Team Stands Taller
In a recent post, I looked at what makes great teams truly great. It’s not just about talent, tactics, or leadership in Marketing structures. There’s something harder to define: shared belief, collective identity and the moments that bring people together as something bigger than themselves. Last Thursday’s opening match of the 2026 Men’s Six Nations,…
-
AI Imitating Humans or the other way around?
In the past few months, I’ve had the same boring conversation several times: did I really write this myself, or did an AI help? Aside from the fact that I believed it was fairly accepted practice to use AI for productivity and efficiency, I find it mildly irritating. The latest example occurred a few days ago…
-
From marketing to finance: rethinking the 4 Ps for modern CFOs
There are certain ideas that stay with you over a career. For me, one of those has always been the four Ps of marketing: Product. Price. Place. Promotion. I never thought of them as a checklist or a set of answers. Instead, they served as a mental anchor – a way to organise messy problems,…