Posts
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Why Marketing Budgets Feel Like Responsibility, Not Privilege
A personal reflection on what really lies beneath the surface of marketing budgets. A few weeks ago, I had the pleasure of hosting a webinar with Tom Mills, who is, in my view, one of LinkedIn’s more thoughtful voices on procurement. Our topic was the familiar friction that so often arises between procurement and marketing.…
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From CFO to CEO: The Talent Question Underneath
Why the rise of the CFO-turned-CEO reveals a deeper leadership and talent pipeline challenge I recently listened to the CFO Playbook podcast with John Glasgow. It made me stop and think about what it really means when a CFO moves from CFO to CEO — and how much the role of the modern Chief Financial Officer…
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What I Learned From Reading Two Hundred Papers
Why deep understanding still matters in leadership in the age of AI I only recently learned the term friction-maxxing. It means choosing to do things the harder way, like writing by hand instead of dictating, meeting in person instead of calling (which is tough for an introvert like me), or learning something from scratch instead…
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The Email at the Till
What a simple request for a digital receipt reveals about marketing, data, and consent I am not, by nature, a shopper. The word itself – with its implications of browsing without purpose and surrendering myself to the controlled chaos of retail – makes me slightly queasy. I am an introvert in the truest sense, and…
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…