Posts
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The Painter, the Palette and the Leaflet
What a box of watercolours taught me about knowing your customer, cultural differences and the details that make – or undermine – a premium brand. Today, I would like to regale you with a tale about watercolour paints, cultural differences, translations and the absolute necessity to know your customer. This story starts with the purchase…
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Authentic Writing in the Age of AI
Who owns the thought? I have been turning a particular question over in my mind for a little while now, although it was Substack’s recent announcement that finally persuaded me to put pen to paper. Their new feature allows readers to see whether an article was written by AI or by a human, and my…
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The Distance Between Spend and Reality
As organisations grow, finance can lose touch with the context behind spending decisions. Why proximity matters in modern spend management.
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The Virtue of Restraint: Why the Best Leaders Are Custodians First
Leadership is often associated with visible change, but lasting impact may come from knowing when not to act. Drawing on experience at Soldo and reflections inspired by CFO Andy Mullineaux, this article explores why stewardship, curiosity and restraint are among a leader’s most valuable qualities.
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We Did Not Herd Cattle Together
A small research note on cold outreach. With data. And a French expression A few weeks ago, I posted a rant on LinkedIn about cold outreach emails: the kind that start with “Hi Isabelle,” as if we were old friends, go on for three paragraphs of self-congratulation, and end with an exclamation mark. The rant…