Posts
-
From marketing to finance: rethinking the 4 Ps for modern CFOs
There are certain ideas that stay with you over a career. For me, one of those has always been the four Ps of marketing: Product. Price. Place. Promotion. I never thought of them as a checklist or a set of answers. Instead, they served as a mental anchor – a way to organise messy problems,…
-
What Makes a Team Truly Great: Lessons From Two Days of Reflection
Recently, I took a break from the usual daily routine to spend two full days with my leadership team. There were no dashboards, no campaigns, and no urgent decisions – just time together to pause, reflect, and explore what really makes teams work well. For someone who loves dashboards as much as I do, the…