Posts
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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Modern Finance Leadership: Behaviour change is the real finance challenge now.
Cost-cutting may have eased, but modern finance leadership now faces a deeper challenge: shaping behaviour, trust and control in fast-moving European organisations. Over the past year, I have found myself thinking more deliberately about what modern finance leadership really requires, because although the headlines are calmer than they were during the crisis years, the underlying…
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What the Super Bowl Ads Tell Me About Where AI Branding Is Heading
Every year, Super Bowl ads attract outsized attention — not just because of their creativity, but because of what they reveal about how marketing decisions are made at the highest level. But before I go on any further, let me be plain — I am not an American Football fan (you all know rugby has my…
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When a Nation Sings, a Team Stands Taller
In a recent post, I looked at what makes great teams truly great. It’s not just about talent, tactics, or leadership in Marketing structures. There’s something harder to define: shared belief, collective identity and the moments that bring people together as something bigger than themselves. Last Thursday’s opening match of the 2026 Men’s Six Nations,…
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AI Imitating Humans or the other way around?
In the past few months, I’ve had the same boring conversation several times: did I really write this myself, or did an AI help? Aside from the fact that I believed it was fairly accepted practice to use AI for productivity and efficiency, I find it mildly irritating. The latest example occurred a few days ago…