Posts
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What I Learned From Reading Two Hundred Papers
Why deep understanding still matters in leadership in the age of AI I only recently learned the term friction-maxxing. It means choosing to do things the harder way, like writing by hand instead of dictating, meeting in person instead of calling (which is tough for an introvert like me), or learning something from scratch instead…
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The Email at the Till
What a simple request for a digital receipt reveals about marketing, data, and consent I am not, by nature, a shopper. The word itself – with its implications of browsing without purpose and surrendering myself to the controlled chaos of retail – makes me slightly queasy. I am an introvert in the truest sense, and…
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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Modern Finance Leadership: Behaviour change is the real finance challenge now.
Cost-cutting may have eased, but modern finance leadership now faces a deeper challenge: shaping behaviour, trust and control in fast-moving European organisations. Over the past year, I have found myself thinking more deliberately about what modern finance leadership really requires, because although the headlines are calmer than they were during the crisis years, the underlying…
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What the Super Bowl Ads Tell Me About Where AI Branding Is Heading
Every year, Super Bowl ads attract outsized attention — not just because of their creativity, but because of what they reveal about how marketing decisions are made at the highest level. But before I go on any further, let me be plain — I am not an American Football fan (you all know rugby has my…