Posts
-
We Did Not Herd Cattle Together
A small research note on cold outreach. With data. And a French expression A few weeks ago, I posted a rant on LinkedIn about cold outreach emails: the kind that start with “Hi Isabelle,” as if we were old friends, go on for three paragraphs of self-congratulation, and end with an exclamation mark. The rant…
-
The Email at the Till
What a simple request for a digital receipt reveals about marketing, data, and consent I am not, by nature, a shopper. The word itself – with its implications of browsing without purpose and surrendering myself to the controlled chaos of retail – makes me slightly queasy. I am an introvert in the truest sense, and…