Posts
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Why Marketing Budgets Feel Like Responsibility, Not Privilege
A personal reflection on what really lies beneath the surface of marketing budgets. A few weeks ago, I had the pleasure of hosting a webinar with Tom Mills, who is, in my view, one of LinkedIn’s more thoughtful voices on procurement. Our topic was the familiar friction that so often arises between procurement and marketing.…
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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What the Super Bowl Ads Tell Me About Where AI Branding Is Heading
Every year, Super Bowl ads attract outsized attention — not just because of their creativity, but because of what they reveal about how marketing decisions are made at the highest level. But before I go on any further, let me be plain — I am not an American Football fan (you all know rugby has my…