Posts
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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What the Super Bowl Ads Tell Me About Where AI Branding Is Heading
Every year, Super Bowl ads attract outsized attention — not just because of their creativity, but because of what they reveal about how marketing decisions are made at the highest level. But before I go on any further, let me be plain — I am not an American Football fan (you all know rugby has my…
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AI Imitating Humans or the other way around?
In the past few months, I’ve had the same boring conversation several times: did I really write this myself, or did an AI help? Aside from the fact that I believed it was fairly accepted practice to use AI for productivity and efficiency, I find it mildly irritating. The latest example occurred a few days ago…