The Author

Isabelle Duarté

Isabelle Duarté

I describe myself unashamedly as an operational CMO. I work across technology, finance, and growth, and my career has focused on helping organisations scale under real-world pressure

Right now, I’m at Soldo, working closely with CFOs and leadership teams as they rethink how money, systems, and decisions are made at scale. I find myself working with businesses where growth goals collide with legacy processes, regulations, and company habits.

Most of my career has been in technology-driven companies — B2B SaaS in particular — helping leaders navigate periods of growth, change, and operational complexity. I love solving complex, cross-functional problems — the ones that sit at the intersection of marketing, finance, product and operations.

I’m drawn to situations that need courage, trade-offs, and persistence, where progress comes from execution, teamwork, and steady focus rather than just ideas.

This blog is where I take a different approach.

Here, I step back from day-to-day work to reflect on leadership, systems, learning, and the human side of work. Some posts come from my own experience, while others are more observational, exploratory, or left open-ended. This is a place to slow down and think.