I describe myself unashamedly as an operational CMO. I work across technology, finance, and growth, and my career has focused on helping organisations scale under real-world pressure.

Right now, I’m at Soldo, working closely with CFOs and leadership teams as they rethink how money, systems, and decisions are made at scale. I find myself working with businesses where growth goals collide with legacy processes, regulations, and company habits.

Most of my career has been in technology-driven companies – B2B SaaS to be more precise – helping leaders through times of growth, change, and adjustment. I love the challenge of working on and solving complex, cross-functional problems – the ones that sit at the intersection of marketing, finance, product, and operations. The ones that often lack clear ownership, and matter because no single team wants to take them on.

I’m drawn to situations that need courage, trade-offs, and persistence, where progress comes from execution, teamwork, and steady focus rather than just ideas.

This blog is where I take a different approach.

Here, I step back from day-to-day work to reflect on leadership, systems, learning, and the human side of work. Some posts come from my own experience, while others are more observational, exploratory, or left open-ended. This is a place to slow down and think.

Outside of work, that change of pace matters even more to me. Rugby taught me about teamwork, resilience, and staying humble under pressure. Art and sketching help me step back and notice details, rather than always trying to fix things. My Airedale terriers, with their calm, independent, and often silly ways, have reminded me every day of the importance of perspective and patience.

This blog isn’t about having a perfect point of view. It’s about learning in public, paying close attention, and making sense of complex things, while staying human, curious, and grounded.