Posts
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From CFO to CEO: The Talent Question Underneath
Why the rise of the CFO-turned-CEO reveals a deeper leadership and talent pipeline challenge I recently listened to the CFO Playbook podcast with John Glasgow. It made me stop and think about what it really means when a CFO moves from CFO to CEO — and how much the role of the modern Chief Financial Officer…
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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When a Nation Sings, a Team Stands Taller
In a recent post, I looked at what makes great teams truly great. It’s not just about talent, tactics, or leadership in Marketing structures. There’s something harder to define: shared belief, collective identity and the moments that bring people together as something bigger than themselves. Last Thursday’s opening match of the 2026 Men’s Six Nations,…
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AI Imitating Humans or the other way around?
In the past few months, I’ve had the same boring conversation several times: did I really write this myself, or did an AI help? Aside from the fact that I believed it was fairly accepted practice to use AI for productivity and efficiency, I find it mildly irritating. The latest example occurred a few days ago…
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From marketing to finance: rethinking the 4 Ps for modern CFOs
There are certain ideas that stay with you over a career. For me, one of those has always been the four Ps of marketing: Product. Price. Place. Promotion. I never thought of them as a checklist or a set of answers. Instead, they served as a mental anchor – a way to organise messy problems,…