Posts
-
The Painter, the Palette and the Leaflet
What a box of watercolours taught me about knowing your customer, cultural differences and the details that make – or undermine – a premium brand. Today, I would like to regale you with a tale about watercolour paints, cultural differences, translations and the absolute necessity to know your customer. This story starts with the purchase…
-
Authentic Writing in the Age of AI
Who owns the thought? I have been turning a particular question over in my mind for a little while now, although it was Substack’s recent announcement that finally persuaded me to put pen to paper. Their new feature allows readers to see whether an article was written by AI or by a human, and my…
-
The Distance Between Spend and Reality
As organisations grow, finance can lose touch with the context behind spending decisions. Why proximity matters in modern spend management.
-
AI Imitating Humans or the other way around?
In the past few months, I’ve had the same boring conversation several times: did I really write this myself, or did an AI help? Aside from the fact that I believed it was fairly accepted practice to use AI for productivity and efficiency, I find it mildly irritating. The latest example occurred a few days ago…