Posts
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The Painter, the Palette and the Leaflet
What a box of watercolours taught me about knowing your customer, cultural differences and the details that make – or undermine – a premium brand. Today, I would like to regale you with a tale about watercolour paints, cultural differences, translations and the absolute necessity to know your customer. This story starts with the purchase…
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When a Nation Sings, a Team Stands Taller
In a recent post, I looked at what makes great teams truly great. It’s not just about talent, tactics, or leadership in Marketing structures. There’s something harder to define: shared belief, collective identity and the moments that bring people together as something bigger than themselves. Last Thursday’s opening match of the 2026 Men’s Six Nations,…