Posts
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From Productivity Pressure to Possibility: A CMO’s View on AI in Marketing
A personal view on how marketing leaders are navigating AI in marketing — balancing fear, productivity pressure, and the opportunity to create better, more human work.
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Why Marketing Budgets Feel Like Responsibility, Not Privilege
A personal reflection on what really lies beneath the surface of marketing budgets. A few weeks ago, I had the pleasure of hosting a webinar with Tom Mills, who is, in my view, one of LinkedIn’s more thoughtful voices on procurement. Our topic was the familiar friction that so often arises between procurement and marketing.…
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What Spend Data Reveals About the True Pace of AI Transformation
AI investment is rising sharply, but real spending patterns suggest most organisations are still experimenting rather than redesigning how they operate. I recently came across an article in The Next Web called “The People We Left Behind: Tech Layoffs, AI Hype, and a Misplaced Future”, and it gave me a lot to think about. The…
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From CFO to CEO: The Talent Question Underneath
Why the rise of the CFO-turned-CEO reveals a deeper leadership and talent pipeline challenge I recently listened to the CFO Playbook podcast with John Glasgow. It made me stop and think about what it really means when a CFO moves from CFO to CEO — and how much the role of the modern Chief Financial Officer…
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What I Learned From Reading Two Hundred Papers
Why deep understanding still matters in leadership in the age of AI I only recently learned the term friction-maxxing. It means choosing to do things the harder way, like writing by hand instead of dictating, meeting in person instead of calling (which is tough for an introvert like me), or learning something from scratch instead…