Posts
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…
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When a Nation Sings, a Team Stands Taller
In a recent post, I looked at what makes great teams truly great. It’s not just about talent, tactics, or leadership in Marketing structures. There’s something harder to define: shared belief, collective identity and the moments that bring people together as something bigger than themselves. Last Thursday’s opening match of the 2026 Men’s Six Nations,…
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What Makes a Team Truly Great: Lessons From Two Days of Reflection
Recently, I took a break from the usual daily routine to spend two full days with my leadership team. There were no dashboards, no campaigns, and no urgent decisions – just time together to pause, reflect, and explore what really makes teams work well. For someone who loves dashboards as much as I do, the…