Posts
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The Distance Between Spend and Reality
As organisations grow, finance can lose touch with the context behind spending decisions. Why proximity matters in modern spend management.
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The Virtue of Restraint: Why the Best Leaders Are Custodians First
Leadership is often associated with visible change, but lasting impact may come from knowing when not to act. Drawing on experience at Soldo and reflections inspired by CFO Andy Mullineaux, this article explores why stewardship, curiosity and restraint are among a leader’s most valuable qualities.
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What Spend Data Reveals About the True Pace of AI Transformation
AI investment is rising sharply, but real spending patterns suggest most organisations are still experimenting rather than redesigning how they operate. I recently came across an article in The Next Web called “The People We Left Behind: Tech Layoffs, AI Hype, and a Misplaced Future”, and it gave me a lot to think about. The…
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From CFO to CEO: The Talent Question Underneath
Why the rise of the CFO-turned-CEO reveals a deeper leadership and talent pipeline challenge I recently listened to the CFO Playbook podcast with John Glasgow. It made me stop and think about what it really means when a CFO moves from CFO to CEO — and how much the role of the modern Chief Financial Officer…
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AI Spend Isn’t The Risk. Invisible AI Spend Is.
Over the past year, I’ve watched AI move from something we were experimenting with to something we simply use every day. Not just in theory, but in practice. I see it clearly in my own team. There isn’t a single function in marketing that isn’t using AI in some way — from brand and content…