What you will find in my Blog
Branding & Messaging
1As a technology marketer of some 20 years, you can expect to read lots about the latest trends in marketing in my blog. In particular, I discuss all aspects of branding for both B2C and B2B businesses as well as product messaging.
Social Media Insights
2Social Media is transforming the way in which we do marketing. Having had the opportunity to build many successful social campaigns, I share a lot of insights, tips and views on the latest in social media trends, including how to best measure success and ROI.
Lead Generation Tips
3Lead generation is the mainstay of any marketer and is front of mind for most of us in the business. Consequently, this is a recurring topic in my blog and I regularly share successes and lessons learnt.
4I describe myself as a Leica obsessive, so it should be no surprise that I share a lot of my own amateur photography in this blog. Most of it shot on Leica equipment, but I am not averse to using my trusty Nikon kit too. Airedales are my favourite subjects.